Polo Bear holds a red polo in the store from WEAR THE AMERICAN DREAM.

RALPH LAUREN · INDEPENDENT CONCEPT

WEAR THE
AMERICAN
DREAM

An independent film by DKT Consulting.

Independent concept, not commissioned by Ralph Lauren.

Ralph Lauren · Independent concept

WEAR THE
AMERICAN DREAM

Polo Bear journeys through the codes of American style before the polo shirt becomes a Christmas gift. A story conceived and created by Jordan Diakité.

Independent concept, not commissioned by or affiliated with Ralph Lauren.

Watch the film · 36 sec ↓
Concept, direction and editing: Jordan Diakité / DKT Consulting. A 36-second horizontal film.

The creative choice

Connect a recognisable character and product with an occasion to give. The Christmas scene carries the film’s story forward: the polo shirt becomes a gift to share.

Archive footage and AI-assisted sequences. Music: Touch The Sky, Kanye West (instrumental).

Let’s start with your product.

Let’s talk about your product ↗

Featured / Nike concept film

MAKE YOUR MARK

A story of sport, legacy and pushing beyond your limits. Discover a film conceived and created by Jordan Diakité, founder of DKT Consulting.

Independent concept. Not commissioned by or affiliated with Nike.

Explore the project
Concept, direction and editing: Jordan Diakité / DKT Consulting

The starting point and the creative work

Starting point
Sport, transmission and overcoming limits: the documented themes of this independent concept.
Creative choice
Build a sports story around those themes, with concept, direction and editing by Jordan.
Work presented
A 41-second horizontal film. A reference for brand storytelling.

Independent concept, not commissioned by Nike and with no affiliation to the brand.

Sports archive footage and AI-assisted sequences. Music: “Nikes on My Feet” — Mac Miller, instrumental.

An approach you can already see

Independent Ralph Lauren concept · 36 sec

WEAR THE AMERICAN DREAM

Polo Bear and American style become a Christmas gift story.

Watch the Ralph Lauren film ↗

Independent Nike concept · 41 sec

MAKE YOUR MARK

Sport, passing on a passion and pushing further shape a story driven by the rhythm of the edit.

Watch MAKE YOUR MARK ↗

Independent concepts, not commissioned by Ralph Lauren or Nike. Archive footage and AI-assisted sequences. These films demonstrate a creative approach; they are not client campaign results.

Let’s start with your product

Share its link or name and where you would like to use the film. We agree the source materials, scope and budget together before starting.

Let’s talk about your product ↗

Share your product. Jordan suggests a story direction and an existing reference, then a quote defining the film, estimated hours and labor cap before production.

DKT TV · Selection

On screen

More cinematic worlds from DKT.

DKTTVBrand films · FR / EN
01 · DKT concept · 1080p · With sound

B2B Hollywood

An office becomes a theatre: bringing scale to a B2B story.

Possible use and limits of this demonstration
Illustrated need
Make an offer or expertise easier to understand and present.
Intended audience
B2B marketing teams, communications teams and agencies.
Possible use
An example approach for a sales presentation, campaign page or trade show.
What the film shows
A narrative structure and cinematic visual treatment applied to a B2B message.
Version shown
16:9 film, 1920 × 1080, with soundtrack.
Limits of the evidence
Self-initiated DKT concept. No paying client, sales impact or campaign results claimed.
DKT’s role
Creative direction, narrative and production of this demonstration.
Frame a comparable project →
02 · DKT concept · 1080p · With sound

Tavi

A child and a whale open up an imaginary world.

Possible use and limits of this demonstration
Illustrated need
Build a visual and narrative identity for a brand universe.
Intended audience
Brand teams, beauty brands and creative agencies.
Possible use
A tone reference for a brand or launch film, to adapt to a real product.
What the film shows
An imaginary world, art direction and narrative progression.
Version shown
16:9 film, 1920 × 1080, with soundtrack.
Limits of the evidence
Self-initiated DKT concept. This film demonstrates neither applicator accuracy, a cosmetic gesture nor product performance. No commercial results claimed.
DKT’s role
Creative direction, narrative and production of this demonstration.
Frame a comparable project →

Sound starts when you press play. B2B Hollywood and Tavi · FR / EN.

Your next project

What would you like to create?

Which product or collection would you like to put in the spotlight? Tell us about your audience and where you will use the film.

Let’s talk about your project