Ralph Lauren · Independent concept
WEAR THE
AMERICAN DREAM
Polo Bear journeys through the codes of American style before the polo shirt becomes a Christmas gift. A story conceived and created by Jordan Diakité.
Independent concept, not commissioned by or affiliated with Ralph Lauren.
Watch the film · 36 sec ↓The creative choice
Connect a recognisable character and product with an occasion to give. The Christmas scene carries the film’s story forward: the polo shirt becomes a gift to share.
Archive footage and AI-assisted sequences. Music: Touch The Sky, Kanye West (instrumental).
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