You bring the product. I develop the concept, script and visual direction, then produce and edit the film for the channel we choose together: social media, your website or an advertising campaign.
I’m Jordan Diakité, founder of DKT Consulting. I create advertising films that put your product or collection at the heart of a story.
A project estimate and a labor cap you approve before production.
Independent concepts, not commissioned by Ralph Lauren or Nike. Archive footage and AI-assisted sequences. These films demonstrate a creative approach; they are not client campaign results.
Let’s start with your product
Share its link or name and where you would like to use the film. We agree the source materials, scope and budget together before starting.
Share your product. Jordan suggests a story direction and an existing reference, then a quote defining the film, estimated hours and labor cap before production.
Ralph Lauren · Independent concept
WEAR THE AMERICAN DREAM
Polo Bear journeys through the codes of American style before the polo shirt becomes a Christmas gift. A story conceived and created by Jordan Diakité.
Independent concept, not commissioned by or affiliated with Ralph Lauren.
Concept, direction and editing: Jordan Diakité / DKT Consulting. A 36-second horizontal film.
The creative choice
Connect a recognisable character and product with an occasion to give. The Christmas scene carries the film’s story forward: the polo shirt becomes a gift to share.
Archive footage and AI-assisted sequences. Music: Touch The Sky, Kanye West (instrumental).
Concept, story and script, visual direction, footage creation or selection, editing, sound work and final export.
The estimated hours cover the agreed film and the number of feedback rounds stated in your quote. Extra revisions or changes to the agreed scope require your approval of an additional quote before work begins.
Specific production costs, agreed separately
Actors, locations, props, music licenses, voice, archive footage or other production expenses, if needed, sit outside the labor cap. Each cost is quoted separately and approved by you before it is incurred.
Actual hours, capped
You pay US$79.99 for each hour actually worked, up to the labor cap approved in your quote. I absorb any extra time caused by my own underestimate for the agreed film and feedback. Extra requests require an approved additional quote before work begins.
Example: 6 hours estimated, US$479.94 cap. If it takes 4 hours: US$319.96. If it takes 8 hours for the same scope: no more than US$479.94.
Your quote specifies
The target running time of the finished film, in seconds or minutes
Formats and language
The number of included feedback rounds and what they cover
Estimated working hours and the labor cap
The delivery date
The quote also specifies usage rights, any applicable taxes and payment terms. Specific production expenses are itemized separately from labor and require your prior approval.
01
A story built around your product
A real detail, use or recognizable brand cue provides a concrete starting point for the film.
02
One creator from idea to final edit
You work directly with me. I develop the creative direction and carry it through production.
03
A film and budget agreed together
Before production, you know what film is planned, where you can use it and how its budget is calculated.
Let’s start with your product
Share its link or name and where you would like to use the film. We agree the source materials, scope and budget together before starting.
One creator, with a scope and budget agreed before production.
DKT / GAME
01
Frame
We agree the product, message, source materials and channel. Your quote specifies the estimate, labor cap, film running time, formats, number of feedback rounds and delivery date.
02
Produce
I develop the concept, script and visual direction, then produce the film with the agreed approvals and feedback.
03
Deliver
You receive the finished film for the agreed formats and uses, with a breakdown of actual working hours within the approved labor cap.
Selected worlds / 2026
Choose your world
From animated adventures to brand films, every story finds its own language.
Build a visual and narrative identity for a brand universe.
Intended audience
Brand teams, beauty brands and creative agencies.
Possible use
A tone reference for a brand or launch film, to adapt to a real product.
What the film shows
An imaginary world, art direction and narrative progression.
Version shown
16:9 film, 1920 × 1080, with soundtrack.
Limits of the evidence
Self-initiated DKT concept. This film demonstrates neither applicator accuracy, a cosmetic gesture nor product performance. No commercial results claimed.
DKT’s role
Creative direction, narrative and production of this demonstration.
Click play for sound. B2B, Tavi and Presence in 1080p; Game in 720p. FR / EN switches Tavi, B2B and Game. Presence keeps its English on-screen signature.
Presence sound credits
Presence · Telephone Nikola Tesla: Work With Sounds; Reversal film slide projector: Erik Pålsson / Sounds of Changes. CC BY 3.0. Excerpts edited, equalised and mixed into the soundtrack.
Concept, story and script, visual direction, footage creation or selection, editing, sound work and final export.
The estimated hours cover the agreed film and the number of feedback rounds stated in your quote. Extra revisions or changes to the agreed scope require your approval of an additional quote before work begins.
Actors, locations, props, music licenses, voice, archive footage or other production expenses, if needed, sit outside the labor cap. Each cost is quoted separately and approved by you before it is incurred.
How is the price calculated?
You pay US$79.99 for each hour actually worked, up to the labor cap approved in your quote. I absorb any extra time caused by my own underestimate for the agreed film and feedback. Extra requests require an approved additional quote before work begins.
Example: 6 hours estimated, US$479.94 cap. If it takes 4 hours: US$319.96. If it takes 8 hours for the same scope: no more than US$479.94.
How long will the finished film be?
The film’s target running time, in seconds or minutes, is set in your quote. The 5–6 hours are an estimate of working time for a film comparable to my independent Nike concept, not its running time or a delivery window.
Do I need a finished video brief?
You can start without a finished video brief. Our first conversation clarifies your product, the film’s intended use and the available materials.
Can we work internationally?
Working remotely in French and English, in France and internationally.
A simple first step
Share my product
You can start without a finished video brief. Our first conversation clarifies your product, the film’s intended use and the available materials.
Your next project
What would you like to create?
Which product or collection would you like to put in the spotlight? Tell us about your audience and where you will use the film.
