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Creative case study · Store film

Dior Parramatta

A different way to discover a store.

A film introducing the Dior store in Parramatta. This study shows the starting images, their transformation and how they become part of the finished film.

An independent creation, not commissioned by Dior. This film is not a Dior advertising campaign.

The finished film · 36.5 seconds · with music
Discover the vertical version

The same story, recomposed for a vertical screen. The characters and the consultation gestures stay at the centre of the frame.

Reference image → animated shot

Images become scenes

The façade and consultation area give the film its visual reference points. The characters, movement and imagined worlds are part of the DKT creation.

01 · Making an entrance

The lines of the façade become the starting point for an unexpected arrival.

Reference photograph of the Dior Parramatta store façade. Before
Frame from the original DKT film: the kangaroo arrives outside the store. After
Before: reference photograph. After: a frame from the film.
Animated excerpt from the DKT film

02 · A moment of advice

The fragrance discovery area becomes a meeting, then the starting point for a new world.

Reference photograph of the consultation area at Dior Parramatta. Before
Frame from the original DKT film: the kangaroo in the consultation area. After
Before: reference photograph. After: a frame from the film.
Animated excerpt from the DKT film

Reference photographs: Dior Perfume & Beauty Boutique, via Google Maps, May 2024. View the source.

From place to story

Selection, transformation and editing bring the scenes together in one film.

01

Choose the reference points

The entrance, furniture lines and fragrance display anchor the story in a recognisable place.

02

Bring the visit to life

AI assisted animation, characters and staging turn these references into scenes.

03

Connect the worlds

Editing, transitions and music set the pace. Finishing adapts the story to horizontal and vertical frames.

Screenshot of the DKT game: the 3D courtyard and its five workshops.

Interactive learning · DKT demonstration

What if the viewer could take action?

With The workshop of possibilities, DKT explores another format: a fictional world where you manipulate objects and receive feedback on your actions.

Discover the demonstration

Your store has something to show, too

A façade, a product, a moment of advice: let’s start with your images and what you want people to discover.

Let’s talk about your store